Mark Ecko’s $752,467 PR Plan
September 24, 2007
Not only has Mark Ecko thought of a great way to spend three quarters of a million dollars on publicity, he even got Barry Bonds to take the bait. As we’re sure you’ve heard, the well known fashion designer bought Bond’s record home run ball, and then promptly launched Vote756.com, where people can vote on whether to give the ball to the Hall of Fame, give it to the hall of Fame with an asterisk on it, or blast the ball into space.
ESPN.com reports (via SF Chronicle):
“He’s stupid. He’s an idiot,” Bonds said, according to the newspaper. “He spent $750,000 on the ball and that’s what he’s doing with it? What he’s doing is stupid.”
“All of those options don’t weigh anything,” he said, according to the report. “In baseball, that number  stands.”
Ecko did not directly respond to Bonds’ comments Wednesday, but said in a statement he would make Bonds a custom T-shirt that says, “Marc Ecko paid $752,467 for my ball, and all I got was this ‘stupid’ T-shirt.’”
So far he’s collected almost 10 million votes, although the site doesn’t tell us which option is leading. Like him or not, Ecko is a master at creating “stories” like this that the media will jump on.