Dan Klores to continue ‘The War’

September 29, 2007

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PR Week reported today that DKC will continue their work with Ken Burns and his insta-classic PBS series “The War” by working on regional events, with PBS affiliates, and by driving veterans and their families to upload oral histories to the Library of Congress’ Veterans History Project using the PBS StoryShare web tool.

This is a huge PR buy for PBS, with Klores Managing Director Joe DePlasco leading the account with a staff of four (an SVP, VP, AS, and one other). It seems like relatively easy sledding for DePlasco, whose name is strewn all over articles about the plan for a Nets stadium in Brooklyn (DKC represents Forrest City Ratner developers). The only controversy over the Burns film was the drumbeat to include Latino and Native American subjects in the final cut, which added to the quality.

According to DePlasco’s note to PRNewser:

“We have a great team in place on this. Working with me are Dave Donovan, Cassin Donn, Brian Moriarty and Jared Seeger. We’ve had the benefit of two years for this campaign. We started screenings quietly over a year ago and since January or so we’ve done events–screenings, discussions, outreach–in over 50 markets. Dave, Cassin, Brian and Jared had the good fortune of traveling the country with events pretty much everywhere.

Oh, the publicity…In the last two weeks Ken was on Today, the Early Show, Letterman, Jon Stewart (last night), Bill Mahr (tonight), ABC This Week, etc. The press has been great.”

The work is a natural fit for DKC, whose namesake is a solid filmmaker in his own right.

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