Ogilvy to Rep Brazil Tourism
October 3, 2007
We haven’t been reporting a lot recently on account wins/losses, but we’d like to change that. Ogilvy just picked up a pretty cool account. From the press release:
“We are thrilled to have the opportunity to help Americans discover Brazil,” said Mike Hatcliffe, managing director of Ogilvy PR/Chicago. “This is the first time EMBRATUR [The Brazilian Tourist Board], has conducted a Public Relations campaign in the United States. We look forward to the challenge of educating this untapped market about the exciting travel destinations and activities in this diverse country.”
We’re sure they’ll be doing a lot with Rio and Carnival, already a popular tourist event. Maybe they can hire Bebel Gilberto as their spokesperson!
