Christie Hefner: Embrace Social Media or Quit Your Job

October 12, 2007


(image cred)

Daughter of Hugh and CEO of Playboy Enterprises Christie Hefner told the audience at Forrester’s Consumer Forum that they better get on this social media thing quick, and if they’re working for a company that resists new media, to “put their resume on the street.”

Her speech, “Winning In A World Transformed By Social Technologies,” went so far as to draw a line between social media “hangouts” and the famous Playboy clubs of yesterday. Ok, so that may be a little bit of a stretch, but we give Christie credit for leading the way for new media at Playboy.

Meanwhile, Jeremy Pepper gives us his take on the conference here and here.

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3 Responses to “Christie Hefner: Embrace Social Media or Quit Your Job”


  1. […] Embrace Social Media or Quit your Job Messages from the fringes: Great Twitter quotes Deb Schultz: “ok – adults who use the term […]

  2. Margaret Says:

    I thought that all publishing whether print or electronic was social media. The discourse is simply an involvement of a forum reaching a specific audience for a segment for their interest. However, what does Christie mean by Social Media and what is the hegemonic order.

  3. Greg Says:

    Of course, it would be a good idea to let all of the fans of your magazine, Kristie, participate instead of those who go to college. No wonder I haven’t bought the magazine in years!!


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