PRNewser

Retainer or hours? Neither.

It appears pay-per-placement shop Publicity Guaranteed placed itself in the Times this morning, in effort to collect on a $43,000 invoice from online gambling client AbsolutePoker.com.

Publicity Guaranteed charges $2,850 for a placement in a 500,000+ circ paper. PRNewser wonders if PG should pay itself, or re-submit the invoice to AbsolutePoker for $45,850. We’ll look in to this further, though the company looks completely different than the oldest-school NAPS, which places cartoony, camera-ready ads in penny saver newspapers and calls them “releases”.