E!’s Answer Bitch Explains Celeb PR
October 31, 2007
Check out Leslie “Answer Bitch” Gornstein’s response to a reader looking to understand celebrity damage control. Don’t be tempted to cut-and-paste her list in a proposal but look what she says about media targets, particularly the AP and Larry King. Quick work with the AP takes care of speedy response, while a good long, plodding King interview (“so what’s it like to be a Hilton?”) takes care of context and drives the rest of the cycle.
Not a buyer of The King? Read “Slick” by Daniel Price. Price’s novel about a low-key flack hired to handle damage control for an A-list rapper explains King’s influence. Like some real celeb reps, the main character is extraordinarily clever and keeps his name out of the press.