Ten Things You Should Never Say to the Media

 
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Not only are Kevin Dugan and Richard Laermer at the Bad Pitch Blog good at identifying the worst in PR pitches, they of course are also excellent media relations pros themeselves.  Recently the blog polled readers to come up with “Ten Things You Should Never Say to the Media.” 

The story then made it into Ken Wheaton’s column on AdAge, where Ken make’s an excellent point:

And while it seems like something ripe for snide comments, the list is full of practical, helpful advice. Better yet, it offers good value.

Ah, those key words: offers good value.  Instead of just tearing apart bad pitches, which is very popular these days, Kevin and Richard offer up valuable advice on how PR pros can do a better job, something much needed in the current conversation.