MySpace spins only music
September 7, 2007
A reliable source told PRNewser that MySpace isn’t bothering with a big AoR (agency of record), eschewing tech and Web2.0 shops in favor of music specialist PressHere to work on the upcoming MySpace Music Tour, and to thump MySpace Records.
Good PR is about timing, and the internal PR team doesn’t need an AoR to handle the somewhat subsiding predator-scare news cycle. Why has it let up? According to PR at PCPandora, maker of child online safety software gave three reasons:
A) it’s summer
B) catch a predator heat
C) better equipped homes, parents and kids but not too equipped… we still want them to buy our software..
By the way, you can find MySpace’s VP of Communications Dani Dudeck (pictured above) here.