Are You A PR Diva?

September 10, 2007

From Todd Defren’s PR Squared blog:

“And sure, you can skip around from job to job and B.S. your way into an extra $10K of salary for a few years. But at some point it’s got to STOP being just about the money, or else your patchwork resume will likely get you labeled as a disloyal careerist by prospective employers.”

Todd makes a great point here, that with the Web 2.0 “bubble” and other market conditions helping business boom at many agencies, job candidates are now looking for “diva” money before examining equally important things such as agency culture and client roster. With the number of PR jobs expected to grow faster than the average for all occupations through 2014, competition for the best talent will only continue to increase.

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