Southwest’s Skirt Reversal Fiasco
September 18, 2007
(image via abcnews.com)
So, the story goes something like this. Twenty-three year old college student and Hooters employee Kyla Ebbert is told her outfit is too “skimpy” and is hassled to cover up by Southwest employees on her flight to Tuscon, AZ. Southwest at first refuses to give in and issue a public apology. Then, facing mounting pressure – and a college girl eager to get her 15 minutes by taking the story to Dr. Phil and the Today Show – the company issues an apology, but also includes a mocking press release promoting “mini-skirt” reduced fairs and other jabs.
Meanwhile, Kyla claims Southwest is “exploiting” her but also has no problem showing up to said press appearances in the same revealing outfit.
PRNewser’s unsolicited view: Maybe we’re taking this all a little too seriously, but Southwest’s public ridicule of Kyla (especially since it came directly from the CEO) makes them look like they don’t care about the issue – or worse, they’re trying to profit off of it – when they had a chance to “take the high road.” Also, the release said nothing about correcting the situation so customers wouldn’t be humiliated like this again and did not mention whether or not the responsible employee had been disciplined. Ok, so it’s obvious the woman is looking to get paid and milk this for all it’s worth. Why fuel her fire? Never mind the fact that no one’s mentioning – the flight took place two months ago! What do you think? Speak your mind in the comments or prnewser at medibistro.com