Greenpeace naked on a glacier, “shrinkage” abounds

September 21, 2007

Cause-related nudity is so two days ago apparently. Greenpeace’s naked glacier awareness stunt drummed up little publicity. A quick Nexis and Google News search turned up a modest 8 mentions.

We asked Peter Shankman, principal at the Geek Factory, and author of “Can We Do That?! Outrageous PR Stunts That Work–And Why Your Company Needs Them” his thoughts:

“First thought: Gives every single one of them an excuse: “No, baby… It was just cold. I swear.

I give Greenpeace credit – Same reason PETA uses nude hot models to promote vegetarianism – – it gets news. If they’d done it better, they would have sent out the uncensored image via bloggers… tmz, perez, etc. that would have gotten much faster pickup.”

PRNewser has a call in to PR video footage distributor The Newsmarket to find out what mainstream pickup the official ‘package’ had. We hope Greenpeace was smart enough to provide raw footage to the International TV news, with optional pixelation for the more modest American media.


3 Responses to “Greenpeace naked on a glacier, “shrinkage” abounds”

  1. […] 21st, 2007 Wow. We’ve been talking a lot about environmental issues lately.  And we think that’s  a good thing. […]

  2. […] Shankman, founder of the Geek Factory and expert stuntster tipped us off via chat that he’s going on Fox News at 5 PM to discuss the PR ramifications of […]

  3. […] the master of flashy publicity stunts, pulled off a big one today by sending 8 activists up the side of the Arc de […]

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