Greenpeace naked on a glacier, “shrinkage” abounds
September 21, 2007
We asked Peter Shankman, principal at the Geek Factory, and author of “Can We Do That?! Outrageous PR Stunts That Work–And Why Your Company Needs Them” his thoughts:
“First thought: Gives every single one of them an excuse: “No, baby… It was just cold. I swear.
I give Greenpeace credit – Same reason PETA uses nude hot models to promote vegetarianism – http://www.goveg.com – it gets news. If they’d done it better, they would have sent out the uncensored image via bloggers… tmz, perez, etc. that would have gotten much faster pickup.”
PRNewser has a call in to PR video footage distributor The Newsmarket to find out what mainstream pickup the official ‘package’ had. We hope Greenpeace was smart enough to provide raw footage to the International TV news, with optional pixelation for the more modest American media.