BU Prof: PR Education Needs Work
September 27, 2007
We’ve already talked about how some PR people were all in a tizzy over the Princeton Review’s decision to claim PR degrees “aren’t necessary.” Looking further into this topic, Strumpette recently spoke with Dr. Donald K. Wright, Professor of Public Relations in the College of Communication at Boston University. Recently recognized with the 2007 Distinguished Service Award by the elite Arthur W. Page Society, Dr. Wright talks about the awful state of PR education and what we can do to fix it:
Let’s fact it, if public relations was excellent; if the faculty were highly qualified in both theory and practice; and, if the curriculum contained the kind of up-to-date, cutting-edge, state-of-the-art knowledge found in disciplines such as accounting, engineering, law medicine, nursing, and so forty; employers with entry-level positions would fight over public relations graduates in a manner similar to what happens in other occupations. And, it would be the exception rather than the rule to have graduates from other academic disciplines hired for entry-level positions in our field.
Dr. Wright is spot on, however what holds back some of these programs is that many PR skills can be learned through other areas of study. How many people do you work with have degrees not related to PR or communications?