BU Prof: PR Education Needs Work

September 27, 2007

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We’ve already talked about how some PR people were all in a tizzy over the Princeton Review’s decision to claim PR degrees “aren’t necessary.” Looking further into this topic, Strumpette recently spoke with Dr. Donald K. Wright, Professor of Public Relations in the College of Communication at Boston University. Recently recognized with the 2007 Distinguished Service Award by the elite Arthur W. Page Society, Dr. Wright talks about the awful state of PR education and what we can do to fix it:

Let’s fact it, if public relations was excellent; if the faculty were highly qualified in both theory and practice; and, if the curriculum contained the kind of up-to-date, cutting-edge, state-of-the-art knowledge found in disciplines such as accounting, engineering, law medicine, nursing, and so forty; employers with entry-level positions would fight over public relations graduates in a manner similar to what happens in other occupations. And, it would be the exception rather than the rule to have graduates from other academic disciplines hired for entry-level positions in our field.

Dr. Wright is spot on, however what holds back some of these programs is that many PR skills can be learned through other areas of study. How many people do you work with have degrees not related to PR or communications?

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3 Responses to “BU Prof: PR Education Needs Work”


  1. […] wrote an interesting post today on BU Prof: PR Education Needs WorkHere’s a quick […]

  2. Adam Says:

    They need to combine PR skills with technical know-how. Right now it’s just a fancy graduate degree in liberal arts that focuses on “core” skills like writing and theory that may help you down the line but don’t teach any applicable technical skills.
    Our program is very writing-heavy and that’s great. Unless you were an English major as an undergrad. In which case you are learning a style that would take you 3 months to learn on the job anyways.
    If they incorporated Information Design or new modes of communications then it would be more valuable.


  3. And if your audience would like to read the complete article:

    http://strumpette.com/archives/593-Whats-Wrong-with-PR-Ed;-An-Interview-with-BUs-Don-Wright.html

    Regards,

    Amanda Chapel
    Managing Editor
    Strumpette


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