Verizon’s back-and-forth on pro-choice txt messages
September 27, 2007
Verizon–the only carrier to block the campaign–made the right PR move by quickly issuing a mia culpa, prompting NARAL’s victory release, which touted their ability to mobilize members to flood the company with 20,000 complaints.
Verizon’s PR problems and onslaught of competition from players like Google aside, this is an important communications story. NARAL and other orgs will be using txt and other methods to microtarget voters a lot more running up to the next election than in 2004. Joe Trippi predicted years ago that this would happen, “whole campaigns are won using text messages in South Korea”.
Image courtesy of Clipart.com.