How Do You Measure Up?
September 28, 2007
Greg Jarboe from SEO-PR recently told myself and some co-workers a story about presenting to his boss a fat clip book that he was very proud of. His boss turned to him and said, “Jarboe, until I can take these pieces of paper and turn them into money, PR is worthless to me.” I’m paraphrasing a bit here, but that was pretty much the jist of it. Now of course, with the internet this is all completely changing as new methods of measurement can better align PR with business goals. Here’s just one example – do you review your web analytics with your clients before or after a big campaign or announcement?
The NewPR Wiki on Measurement is a good place to start for both newbies and experienced geeks.