Do You Use CAPLOCKS?
October 4, 2007
We guess that all caps is supposed to mean something is important?
Tod Mafin writes:
This seems to be a growing trend among p.r. people — using all capitals to describe their client or show or company name. And I don’t get it.
He’s right. Why do we do it? You can make an argument that CAPS help draw a reader’s eyes in, but have you ever seen anything in a magazine, newspaper, website, etc. using all caps? We’re write our releases (hopefully) to get a journalists attention, so we should write in their style. Feel free to agree or dissent in the comments.