October 4, 2007

We guess that all caps is supposed to mean something is important?

Tod Mafin writes:

This seems to be a growing trend among p.r. people — using all capitals to describe their client or show or company name. And I don’t get it.

He’s right. Why do we do it? You can make an argument that CAPS help draw a reader’s eyes in, but have you ever seen anything in a magazine, newspaper, website, etc. using all caps? We’re write our releases (hopefully) to get a journalists attention, so we should write in their style. Feel free to agree or dissent in the comments.


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