Dow Jones Launches Factiva Insight
October 11, 2007
To put it bluntly, monitoring can be a bitch. Especially when it involves a lot of blogs & blog comments, message boards and even things like – gasp – Twitter.
Dow Jones today announced the launch of Factiva Insight: Agency Analytics, a “Web- based tool that allows professional researchers in public relations agencies and corporate communications departments to conduct high-quality media measurement on demand across premium news sources, Web sites, blogs and message boards,” according to the press release.
We’ve used their “Search 2.o” tool with some success, and this new offering seems like an expanded version. One of the best features of both of these tools is the variety of charts that are easy to output into e-mail or presentations. Have you used either tool? What are your best practices for monitoring?