Fleishman Hillard’s Potato Head PR Goes International
October 19, 2007
Imagine spending your days broadly generating publicity for something as versatile and delicious as the humble potato. Now imagine the U.N. declares 2008 the International Year of the Potato. Now that’s cooking potatoes with gas.
This is what Kris Caputo Hurley from Fleishman Hillard’s Sacramento office does on behalf of the U.S. Potato Board. Despite Atkins detractors, and how well the lovely tuber delivers trans fats, the work is going well.
Her team won a Silver Anvil for the “re-launch” of the potato 2005, and whipped up good publicity when the Potato Board licenced Mr. Potato Head from Hasbro and introduced the healthier classic character as a float in the Macy’s parade.
In her email response to PRNewser, Kris–one of several foodies in the Sacramento office–told us about her work with the Potato Board and FH’s food work, “The U.S. Potato Board is a dream client. The staff is absolutely wonderful to work with and the potato industry is made up of some of the nicest people around. As for Fleishman, I feel very lucky to work with the most talented people in the business. We represent a number of commodity boards and brands.”
If this is making you hungry, click over to Slashfood’s post about National Potato Month for links to hundreds of recipes.