Greenpeace Papers Arc de Triomphe

October 23, 2007


Greenpeace, the master of flashy publicity stunts, pulled off a big one today by sending 8 activists up the side of the Arc de Triomphe to hang their anti-GMO message.

They timed the banner to coincide with a 2-day conference in Paris on the environment. Already moving fast on environmental programs, Greenpeace feels the nation could be doing more. Newly minted Nobel-winner Al Gore is expected on Thursday.

Meanwhile Greenpeace U.S. is busy racking up millions of impressions with its slam on the iPhone.


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