Bulldog Reporter Web 2.0 Study: What Would Journalists Do?

October 30, 2007

Bulldog Reporter and TEKgroup International, Inc. released a study this morning that takes another spin on WWJD, and examines journalist’s Web 2.0 habits. The study, which surveyed over 2,046 journalists, gives us some interesting nuggets:

While almost a third of journalists do not cover blogs, more than a quarter report regularly reading five or more blogs to research desired topics, and nearly 70% follow at least one blog regularly.

More than a quarter (28%) of journalists visit a social media or networking site, such as YouTube, Facebook and MySpace, at least once a week, while more than 44% visit at least once a month.

Nearly 16% of journalists receive five or more RSS feeds of news services, blogs, podcasts or videocasts every week, and about 37% receive at least one regular RSS feed.

While more than half of journalists never seek audio or video material from corporate websites, nearly 20% say they seek such material at least once a month.

While a large majority (76.9%) of journalists report that they use local newspapers to follow news, some 64% report that they use Google or Yahoo! online news services.

The full study can be found here. The second to last stat really surprised us. We thought A/V would be getting much more pickup considering our increasing appetite for content. Did the journos just not want to own up to using corporate content, or do these numbers not surprise?


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