CNET CEO Drops Blogger Bomb
October 30, 2007
Speaking of CNET, their CEO Neil Ashe just slapped us bloggers around. But you know what, we sort of agree with him. In an interview with PaidContent’s Rafat Ali Ashe stated:
“While others in the blogging community have anointed themselves as CNET competitors, the reality is that CNET is 20 to 50 times the size of any of those. CNET added more users in a month than the audience Engadget and Gizmodo combined have in total. So we have a major perception and reality gap between what is actually going on and what people attempt to benefit from saying what’s going on. The practical reality is that CNET is materially bigger than anyone who claims to be competing with us, and as a result, materially more effective. We build brands that move industries.”
He added, “Take that, Arrington!” Ok, just kidding, he really didn’t. However, this does bring up several issues for tech PR pros to think about. Do we sometimes focus too much on the “hot” properties like TechCrunch or Engadget? Would you give CNET an exclusive over either of these outlets?