Business Media Execs Speak in New York
October 31, 2007
We’re tracking several interesting reports from yesterday’s “Future of Business Media Conference” held at New York’s Waldorf Astoria. Interesting, to say the least. From Rupert talk to hiring SEO experts over editors, we offer you some choice quotes.
From TVNewser: the Dow Jones deal could have been done a year ago. Last year, on his blog, Meckler wrote that Yahoo! should have taken the leap and made an offer for Dow Jones. “Now,” Meckler says “who’s going to beat Rupert Murdoch with his assets: print, online, TV.”
Elevation Partners managing director (and Forbes investor) Roger McNamee: “Four years ago I couldn’t have imagined the rise of social networks, and nine years ago I couldn’t have imagined a device like the iPod,” he said. “Mobility will redefine Forbes‘s business. We’ll deliver to wired desktops only because we already do.”
BusinessWeek Group president Keith Fox alluded to BusinessWeek’s forthcoming “user-generated” video project, which MediaWeek reported last May to be “an online video hub for wannabe moguls to post short pitch videos for new ventures or companies.”
Economist global marketing director Susan Clark, “The Economist is a general interest/public affairs magazine, not a business magazine,” Clark said. “People read us out of choice. More than 85 percent of our readers have their copies delivered to their home. They’ll pour themselves a glass of wine and sit for two hours on a Saturday afternoon and read The Economist in a ritual experience.”
ZDNet’s Larry Dignan: In a panel, which was focused on advertising and where the money flow should go, the conversation took a turn for the worst–if you happen to get paid for writing stuff. User generated content is cheap. And if given the choice, a publisher would rather hire a search engine optimization wonk than an editor. “If you have a budget and you can hire three editors or three search engineers, who do you hire? I guarantee you that you get more return out of the search engineers right now,” says Tad Smith, CEO of Reed Business Information. That’s just great. Glad I stopped by. I may also want to ping my old boss since he works for this guy.
Hollywood Reporter’s Alex Woodson: CNBC was pitted against the Fox Business Network at the Future of Business Media Conference here on Tuesday, and the showdown stayed mostly congenial despite some barbs. In one Q&A session, Neil Cavuto, senior vp, anchor and managing editor of News Corp.’s FBN and Fox News Channel, shrugged off the budding rivalry and signaled little interest in poaching CNBC star Jim Cramer after some raids by FBN on its rival’s talent. In response to a question about Cramer, Cavuto said: “We had an opportunity to consider a show about shouting, and we said no.”