E!’s Answer Bitch Explains Celeb PR

October 31, 2007


Check out Leslie “Answer Bitch” Gornstein’s response to a reader looking to understand celebrity damage control. Don’t be tempted to cut-and-paste her list in a proposal but look what she says about media targets, particularly the AP and Larry King. Quick work with the AP takes care of speedy response, while a good long, plodding King interview (“so what’s it like to be a Hilton?”) takes care of context and drives the rest of the cycle.

Not a buyer of The King? Read “Slick” by Daniel Price. Price’s novel about a low-key flack hired to handle damage control for an A-list rapper explains King’s influence. Like some real celeb reps, the main character is extraordinarily clever and keeps his name out of the press.

Also check out the Bitch’s effusive answers to questions from our colleague over at fishbowlLA earlier this year.


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