The Guardian: There has always been an uneasy rapport between journalists and PRs

November 1, 2007

Weighing in on the debate of whether it was right or wrong for Wired Editor-in-Chief Chris Anderson to publish the “banned” email addresses of some several hundred pr folk who have spammed his inbox, the Guardian‘s Mark Borkowski gives his take:

The web is a powerful tool but one which is being abused by the PR industry. This has resulted in a distancing in media relations between the PR and journalist. In a world where texts and emails abound, there is little time for connection or building back up those relationships. It’s partly the fault of the media and partly the fault of PRs, but I fear this is only the tip of the iceberg.

Mark is right about how there are bigger issues afoot that cause things like the Wired incident to happen. This ties back to Anderson’s original post, where he stated, “Fact: I am an actual person…”  Next time you send out a pitch, remember there is a person on the other end, not just an email address.

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One Response to “The Guardian: There has always been an uneasy rapport between journalists and PRs”

  1. Sarah Thomas Says:

    Mark has some very valid points not only when he writes for the Guardian, but also on his own blog.

    http://www.markborkowski.com/


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