Brian Solis: Bloggers vs. PR – The Aftermath
November 15, 2007
Sometimes, we wonder how Brian Solis ever has a free minute – scratch that, second. Principal of Silicon Valley agency Future Works and prominent blogger, he often churns out lengthy, thought provoking posts. His latest, Bloggers vs. PR – The Aftermath, is no different.
Brian dissects the latest “State of PR” roundtable he particpated in, delivering commentary – sans the sugar coating – such as:
The challenge for PR in Social Media isn’t any different than the challenge that already exists for them in traditional PR. For far too long PR has taken comfort in blasting information to the masses in the hopes that something would stick. Until recently, the industry really hasn’t seriously considered requiring people to learn about what it is they represent, why it matters and to whom, how it’s different than anything else out there, where customers go for information, and how it benefits the customers they’re ultimately trying to reach.
Read the full post here.