The Poor Man’s Measurement Suite

November 16, 2007

The measurement debate is a crucial one that has been evolving in the PR world for quite some time. There are entire blogs devoted to it. Here at PRNewser, we won’t claim to get to the bottom of this, or deliver any easy answer for you, because in fact, there are none. Ok, well we came across a post by Kami Huyse of Communications Overtones that started pretty solid list for what we’ll call the “poor man’s” measurement suite. We added some of our other favorite free resources:

Google Blog Search
Google Trends
RSS Reader (Google, Feedburner, etc.)

Obviously, most folk use a variety of paid services that can offer more robust analysis. If you’re looking for a comprehensive list of paid services, Forrester’s Jeremiah Owyang breaks that down here. What tools do you use to measure your PR and social media efforts?


3 Responses to “The Poor Man’s Measurement Suite”

  1. Kami Huyse Says:

    I should have added Compete as well, there are a new competitor to Alexa.

  2. Joe Says:

    Thanks Kami. I checked them out, but it seemed as if they didn’t have the level of data that Alexa has, yet. However if they do come through on some of their measurement categories like engagement and growth, they could definitely be interesting.

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