The Poor Man’s Measurement Suite
November 16, 2007
The measurement debate is a crucial one that has been evolving in the PR world for quite some time. There are entire blogs devoted to it. Here at PRNewser, we won’t claim to get to the bottom of this, or deliver any easy answer for you, because in fact, there are none. Ok, well we came across a post by Kami Huyse of Communications Overtones that started pretty solid list for what we’ll call the “poor man’s” measurement suite. We added some of our other favorite free resources:
Obviously, most folk use a variety of paid services that can offer more robust analysis. If you’re looking for a comprehensive list of paid services, Forrester’s Jeremiah Owyang breaks that down here. What tools do you use to measure your PR and social media efforts?