Brian Solis: The PRNewser Interview

November 21, 2007

A few weeks back, a reader emailed in to say we should do more profiles of pr and media people. This is actually something we’ve been meaning to do, and now we present you with the first in what will be a weekly occurance – the PRNewser Interview. Do you know someone we should interview? Do you want to be interviewed? Email us at prnewser at

Our first is with Brian Solis, Principal at tech pr agency FutureWorks, widely read blogger at PR2.0, and regular contributor to industry sites such as WebProNews.


What time did you get up this morning?
I got up at 4:30 this morning, but the normal routine is about 5:30.

How many emails do you receive a day, roughly?
Over 300…

Who are your favorite active journalists?
I enjoy reading Kara Swisher, John Markoff, Ed Baig, Rob Hoff, Eric Savitz, and Jessica Guynn (Truthfully it’s a long list. I read the work
of many writers across multiple industries.)

What’s your opinion of New York City?
I love New York City…I used to travel there all the time. It’s a different game there and I respect it. Some of my best friends live in NYC and I would love to visit them and see the sites again.

Google is:
My default search engine and a catalyst for the Web economy.

What single person played the biggest role / had the biggest influence on your PR career?

Too many people to list here as there have been many role models, mentors, and peers who have inspired me at every step of my career –
even back before I was in PR or marketing. It continues today…

What led you to work in PR?
I was working as a marketing coordinator and resident tech specialist in a high tech PR and advertising agency. My passion for tech exuded in my work and the principal of the agency suggested I give PR a shot. That was 1991 and I never looked back. Over the years I also published a
magazine, a series of newsletters and also contributed articles to industry publications to satisfy my passion for writing.

Many bloggers focus on short posts. You write longer ones. Why so?
I have a lot to say! Quite honestly, we’re living in pretty incredible times. Trying to document the and help define the renaissance of public relations is no easy task and usually requires analysis, context and vision in order to help people understand what’s really going on out there.

Turkey, stuffing or mashed potatoes?
All of the above.

What are you doing for Thanksgiving?
Enjoying time with my wife’s family in Colorado and then hopping back to spend a second Thanksgiving with my son in the San Francisco area.


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