New Study Links CEO’s Pay to Media Exposure

November 29, 2007

One of the biggest things PR pros deal with every day is “proving our value.” Clients, especially c-level execs, don’t necessarily always see the value of speaking with the media.  Of course their are many exceptions, but for the most part, cutting deals and building the business almost always come before press. 

A new study from the University of Colorado’s Business School could give PR pros the best ammo we’ve had in a while for backing up the value of media exposure:

Resarchers Markus Fitza, Mathew Hayward and Kai Larsen looked at press coverage of 1,500 companies and their CEOs from 1997 to 2005 and added up how often they appeared in Business Week, the New York Times, Wall Street Journal and other major national business publications.

Their research found that each article in a major business news publication increased a CEO’s bonus by more than $650,000. A cover story was worth a whopping $1.1 million in extra compensation.

Wow.  Bookmark the original article from the Pittsburgh Post-Gazzette, we guarantee it will come in handy at one point or another.

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One Response to “New Study Links CEO’s Pay to Media Exposure”


  1. […] to PRNewser, a new study from the University of Colorado’s Business School could give PR pros the best ammo […]


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