Horn Group’s Social Media Webinar
December 4, 2007
I’m currently logged in to tech shop Horn Group’s overview webinar on social media. Above is a screenshot of how they see the social media universe: moving from creating content, to “promoting” it, to measurement. The moderator is citing some good stats from Forrester. Currently RSS is being more widely adopted across most demographics. And, only 29 of the Fortune 500 are blogging. If you have content, put it in a feed: “get it out there, allow people to discuss it. Socialize it, promote it.”
“Don’t just think of the wire as your only method of distribution.”
Social media newsroom: a list of press releases, a list of clips, links to your blog as well as blogs you follow. There are tech tools that allow this to happen. Make this a goal for Q1.
Should I blog? As the following questions: Time to commit? (a few hours per week). Are you willing to be openly criticized? Do you have an outward passion to share? (have the personality to participate, comment, and take the time to go offline and meet people) What’s the goal of your blog? (be honest about your motives)
What NOT to do: Don’t do it just to be “hot.” Don’t lie. Don’t just do it to try to go viral. Don’t do it without the knowledge of what it takes.
Now over to Justin, blogger from Intraware (a Horn Group client). “We’re small but public. Our investors are always looking for information.” Intraware launched a social network for athletes, Zathlete to expand beyond its core competency.
We’ll provide insights from this webinar as they become available afterwards.