Pitch the Media To Your Clients

December 4, 2007

 
(image cred)

But shouldn’t it be the other way around, you say?  Not necessarily.  Bulldog Reporter’s Sally Falkow recently spoke with marketing guru Seth Godin, who said:

The main challenge for PR is that the Internet has made the model of pitching the media redundant. The best PR people are those who are counsellors to their clients, not publicity hounds. The way to win now is to represent the new media to your clients, not the other way round.

It’s true that when you really know a certain publication/writer that you can speak to your client with confidence about what will work best for both parties.  In essence, you are pitching the media outlet to your client.  Try that on for size!

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One Response to “Pitch the Media To Your Clients”

  1. reid Says:

    Joe, thanks for posting this quote from Grodin. Your post and his quote inspired me to post the ReidWegs Report Lame PR Tactic of the Week on reidwegs.com.

    I’d love it if you would visit and provide your opinion on the latest post.

    RW


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