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The AP is reporting today that controversial DJ’s “Buc Wild” and “Star” will be returning to radio. What station, you ask?  Well, that is being kept under wraps, according to Bryan Pierce of 5WPR, who was quoted in the article:

DJ Star, whose real name is Troi Torain, and his half-brother, Timothy Joseph, or Buc Wild, will host a morning show on a city FM station, said Bryan Pierce of 5W Public Relations. The name of the station, which was being represented by 5W, will not be disclosed before a news conference Wednesday, Pierce said.

In May 2006, Torain, who was co-host of the syndicated “Star & Buc Wild Morning Show” on Clear Channel Radio’s Power 105.1 FM, offered $500 to any listener who could provide information about the rival DJ’s daughter’s school and used racial slurs when talking about his wife, who is part Asian. He said he wanted to sexually abuse the daughter and urinate on her.

The agency has a deep roster of (relatively) less controversial hip-hop clients including Swizz Beatz, Young Jeezey, Ice Cube and Nick Cannon.  Who’s going to spill the beans on what station 5W is repping?  If you have an idea, email us at prnewser at mediabistro.com


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The 5WPR CEO, when not being featured in BusinessWeek, sometimes has a craving for those Mickey D’s french fries.  From his blog:

Tuesday night had a burning desire for McDonald’s French fries. Walked into my local Upper West Side McDonald’s and ordered and paid….. and waited and waited and waited. After looking at my watch I realized 14 minutes had passed and complained. The employee behind the counter told me if I didn’t like it I could leave (Huh?). So I said OK, give me my money back and I don’t want to wait anymore. He said no refunds so keep waiting. After exactly 21 minutes I was handed my French fries (not exactly fast food)…. And complained to the manager who pretended not to hear me (and the 10 around me who were also complaining).

First of all, that is one crappy McDonald’s.  Who makes people wait 21 minutes for french fries? Scratch that, who actually waits around 21 minutes for french fries! 

At PRNewser, we like to avoid fast foods.  How do you think we keep up our model-like physique?  But when we do have those primal cravings, we’d be rather pissed if it took 21 minutes for us to indulge!

One unintended consequence that happened as a result of Chris Anderson’s PR blacklist last week was a fight over clients between BlinnPR and 5WPR.

Apparently Blinn’s attempt to use the list to pitch new business backfired when 5WPR retaliated and signed a BlinnPR client, according to an anonymous source. 5WPR’s CEO Ronn Torossian confirmed the tip but would not say which client.

PRNewser came in to possession of the entire chain of emails between the two firms last week and chose not to reprint them. Some are very ugly.

I contacted both 5WPR’s Ronn Torossian and Steve Blinn on Friday. Torossian responded with: “A: Business Week is writing a 2 page feature on me today. B: Blinn is a non existent BS firm.” A is true, see “The Bad Boy of Buzz and His PR Problem“.

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Taking cues on name-dropping from page 12 of the Gawker Guide, I asked Choire Sicha as part of our ongoing Gawker on PR series if he felt–collectively–that Gawker is the J.J. Hunsecker of this century. Rather than run with the baited comparison to Hunsecker–the Walter Winchell character in The Sweet Smell of Success played by Burt Lancaster–he chose to talk about the history of the film, and what lingers from the era of the blacklist. Skip football and rent it this weekend. The flack to Lancaster’s Hunsecker is Tony Curtis’s Sidney Falco, the scrappiest, most bare-knuckle PR person ever portrayed on film. We won’t spoil it for you, but it doesn’t end like Michael Clayton.

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In our ongoing series based on the Gawker Guide, and email interview with Managing Editor Choire Sicha, we look at how a publicist can cozy up to a Gawker Media blogger.

While Sicha’s answers are funny, there are underlying lessons about building relationships with bloggers. If you’re looking for more straightforward how-to information, naturally the techies have good advice, including becoming a blogger yourself.

Sicha also alludes to a certain young and talented PR exec. Hmm, who is he talking about?

PRNewser: How do you buy off a blogger from Gawker Media? Read the rest of this entry »


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5WPR CEO Ronn Torossian emailed me today touting his new program offering a thousand bucks to anyone–anonymously–who refers new employees to his firm. The release below isn’t on the wire yet, though he told us he emailed the offer to 6,000 agency people already.

All 5W materials boast its “fast growing agency” O’Dwyer’s distinction and they do seem pretty busy. Last week the firm announced client win shopping mall developer Urban Retail Properties, and over the summer Lifestyles condoms. Torossian–now an eligible bachelor–is pretty busy planning his annual blowout at Sundance too. Dogg wagged, we wonder why these releases never include quotes from the clients.

PRNewser heard from the principal of a New York boutique, requesting anonymity, characterized the program as “slimy” and wondered, “what price is the loss of friendship?”

The traditional cut for headhunters is 20% of the yearly salary. This is quite a bargain if 5W can snag a few new AEs:

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