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Imagine spending your days broadly generating publicity for something as versatile and delicious as the humble potato. Now imagine the U.N. declares 2008 the International Year of the Potato. Now that’s cooking potatoes with gas.

This is what Kris Caputo Hurley from Fleishman Hillard’s Sacramento office does on behalf of the U.S. Potato Board. Despite Atkins detractors, and how well the lovely tuber delivers trans fats, the work is going well.

Her team won a Silver Anvil for the “re-launch” of the potato 2005, and whipped up good publicity when the Potato Board licenced Mr. Potato Head from Hasbro and introduced the healthier classic character as a float in the Macy’s parade.

In her email response to PRNewser, Kris–one of several foodies in the Sacramento office–told us about her work with the Potato Board and FH’s food work, “The U.S. Potato Board is a dream client. The staff is absolutely wonderful to work with and the potato industry is made up of some of the nicest people around. As for Fleishman, I feel very lucky to work with the most talented people in the business. We represent a number of commodity boards and brands.”

If this is making you hungry, click over to Slashfood’s post about National Potato Month for links to hundreds of recipes.

 

Wow. We’ve been talking a lot about environmental pr issues lately.  And we think that’s  a good thing. Earlier this week, we reported that Fleishman Hillard will be going carbon neutral.  PRNewser today caught up with Malin Jennings, chair of FH’s global sustainability communications practice about the what they’ve been up to, seperating green pr hype from the real thing and banning bottled water!

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The agency today announced that it has launched a “Worldwide Sustainability” practice and has committed to go carbon neutral by next year. Dave Senay, president and chief executive officer states:

The goal is to enable companies and institutions to continue to grow and prosper while recognizing and dealing effectively with limited resources, climate change, and the very real need to preserve the earth for future generations.

PRNewser has reached out to several of our contacts at FH and will keep you posted.