PR Week revealed their website’s sleek re-design yesterday. The new site features more online exclusive content, and customized content such as sections specifically for the 2008 Campaign and Green PR.

While the influential trade rag hasn’t completely gotten rid of the subscription model, this is a welcome first step.  In other PR Week news, their annual award nominations are due TODAY, so start scrambling all you last minute submitters!  The submission link is here, if you have any questions, contact Pilar Mustafa: pilar.mustafa at prweek dot com



Hollywood publicists pull out all the stops to get clients on the cover of trendy magazines.  But who moves the most product? 

Find out here.

We already highlighted Business 2.0‘s coverage of Wal-Mart PR mis-haps, and now PRNewser takes a closer look at where the staff is headed and why the magazine shut down.

Time Inc. entertained offers from Mansueto Ventures (publisher of Fast Company), Michael Arrington tried to merge Business 2.0 and TechCrunch, but Time favored folding the magazine to bolster Fortune instead. Nevertheless, Arrington yesterday was able to snag editor-at-large Erick Schonfeld and open up a New York office for him.

Fortune offered jobs to Josh Quittner, Business 2.0‘s editor and 10 other employees, including Phil Elmer-Dewitt, Paul Sloan and Michael Copeland. The remaining 18 employees all lost their jobs, although Time Inc. said it would do its best to find them a spot somewhere within the company.

Quittner said that a collapse in key advertising revenue, mainly from automakers forced the magazine to shut down. reports that Time Inc., “will create a new, as yet unidentified, executive position that will oversee all print and digital ad revenue matters at its finance publications network.” will remain the central web destination for both Money and Fortune, while it is likely some of the popular Business 2.o blogs, including Phil Elmer-Dewitt’s Apple 2.0 will make the move to the new site.

No word yet from our contacts on who else made the move to Fortune. If you have any tips, hook us up! prnewser at

Update: A commenter says the other B2.0 staffers moving to Fortune are:
Todd Woody, Jon Fortt, Michal Lev-Ram, Lindsay Blakely, Yi-Wyn Yen andChristine Sebastian. Thanks Phillipe!

Media Audit: Portfolio

September 14, 2007

People are moving in and out of Conde Naste’s Portfolio so fast, it’s getting hard to keep track! Here’s the latest:

Romenesko: WSJ Pulitzer Winner Dan Golden Leaves for Portfolio

Silicon Alley Insider: Senior Editor Jeffrey Chu Leaves for Fast Company

Women’s Wear Daily: Senior writer Katrina Brooker returns to her old post at Fortune after only one year. Is Dan Roth next?

Portfolio’s Jeff Bercovici (who’s been digging up the inside info on who will be leaving CNBC for FBN) shoots back at Time, Inc.

Expect more updates from PRNewser on the ins and outs of this business mag.  In the meantime, have you read their Business Spin blog?

Media Audit: The Today Show

September 11, 2007


If we had a dollar for every time a client asked us to get them on the “Today” show, we’d have, well maybe $367. In recognition of her one year anniversary hosting the program, Meredith Vieira has a feature in today’s NY Times. After taking three weeks off this summer and needing to get back to a “Today” show sleep schedule, “…she downed a large dose of NyQuil, the better to put her to sleep.”

When asked about her decision to continue on with rival Disney/ABC program “Who Wants to Be a Millionaire,” Vieira responded,

“I love ‘Millionaire,’ and sometimes I get angry when people say ‘game show’ in a pejorative way. I think that’s baloney.”

Fair enough. Taking over for Katie Couric and staying #1 in morning TV is no easy task. “Millionaire” must seem like a cake-walk compared to “Today.”

What is significant here is that NBC execs are satisfied enough with Vieira’s performance to let her renew a contract with a broadcast rival. Nielsen reported that since her premiere at “Today” the show’s audience has lost about 360,000 viewers (or 6.2 percent), but numbers are also down across the boards.

What do PR people need to know when pitching the Today Show? (we can’t give you all the details – people sell books and build careers off of that, but here are a few tips.)

Like all media, read (watch) before you pitch. The following stories all have numerous PR placements:

Elizabeth Mayhew’s, “Gear up your kids for back-to-school cool.” Cindy Johnson’s, “So long, T-shirts! Spice up your sleepwear.” In Style magazine scores big with, “City cool: Fall fashion trends from coast to coast.”

Pitch through iVillage (via Wikipedia): On September 4, 2007, Universal Television Stations and iVillage officially announced the relaunch of IVillage Live as In the Loop with iVillage..the show has moved to Chicago and will be live with a studio audience at WMAQ (and syndicated nationally.)

McKay Heim is a talent booker and producer there. She is looking for environmental pitches for their “green” week in November and just about anything else that will resonate with their mostly female audience:

“Our show is going to be seamless with, the top online destination for women with over 17 million unique visitors monthly. We will be covering the same topics you see on and that women care about. Since we are part of NBC, there will be a big emphasis on celebrity, pop culture, fashion, entertainment and all the topics that are featured on”

Communicate with her, but don’t spam her at mckay.heim at You can thank us later. In the meantime, send your tips to prnewser at