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Whew, that took a while! The New York Times announced today that it will no longer charge to view portions of it’s website. With more users than ever before coming from search engines, these “indirect readers” are not willing to pay for content. Hence, the paper realized the advertising model would produce more revenue than a subscription model ever could. Now the WSJ is the only major US paper to charge for online content, and that could all change soon with Rupert Murdoch at the helm.

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