Stephanie Kirchgaessner of the Financial Times takes a close look at the powerhouse of WPP agencies in Washington. It’s a must read for today, however we dissect some key quotes below so you don’t have to.

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photo courtesy of Josh Hallett

What better way to capture the real-time feeling of a room you can’t be in, than to grab the Twitters of your friends who can. We checked a few to see what they were writing about Karen Hughes, lunch keynoter at the 2007 PRSA conference in Philly this week. Apparently she

  • I have the world’s best client – America!
  • Public relations need to be in on making the cars, not just selling the lemons
  • The single most important thing we can do to improve perceptions is to bring them to US and let them decide for themselves
  • Providing compassion overseas makes a difference, expand and highlight life-saving work
  • Send programs to teach English, the current language of business, gives skill to improve their prospects
  • Does the Statue of Liberty still face out? The answer needs to be yes!

And some impressions:

  • Hughes is talking about what SecState is doing to communicate a friendly America. how about the substance. of U.S policy?
  • Communications like this was once called propaganda. Sorry.

Ogilvy’s DC office announced six government contracts this week falling under their Social Marketing group. It sounds like one of those new web2.o divisions though the group is 22 years old. The CDC project aimed at 11-14 year olds does seem ripe for some type of social network or text message campaign. It makes more sense than say, creating a blog supposedly written by Michael Chertoff.

The six accounts are:

  • CDC‘s Community Health Portal
  • CDC’s National Center for HIV/AIDS, Viral Hepatitis, STD and TB Prevention
  • CDC’s Choose Respect Campaign — Three year awareness campaign for kids ages 11 to 14 designed to encourage the formation of healthy rela­tionships behavior changes that will reduce their risks of unhealthy, violent dat­ing relationships.
  • FTC’s National Do Not Call Registry
  • FDA’s Center for Food Safety and Applied Nutrition (CFSAN) — An awareness campaign not on the dangers of tainted Topp’s hamburgers, but on…food terrorism
  • National Institutes of Health’s National Eye Institute (NEI) — Dissemination of NEI research results on eye diseases and disorders.


We haven’t been reporting a lot recently on account wins/losses, but we’d like to change that. Ogilvy just picked up a pretty cool account. From the press release:

“We are thrilled to have the opportunity to help Americans discover Brazil,” said Mike Hatcliffe, managing director of Ogilvy PR/Chicago. “This is the first time EMBRATUR [The Brazilian Tourist Board], has conducted a Public Relations campaign in the United States. We look forward to the challenge of educating this untapped market about the exciting travel destinations and activities in this diverse country.”

We’re sure they’ll be doing a lot with Rio and Carnival, already a popular tourist event. Maybe they can hire Bebel Gilberto as their spokesperson!

Online Gamblers Enlist Ogilvy

September 24, 2007


The Interactive Media Entertainment & Gaming Association (iMEGA) a “pro-online gambling lobby group,” has announced it will be working with Ogilvy Public Relations Worldwide. iMega would like to get rid of or at least alter the US Government’s Unlawful Internet Gambling Enforcement Act (UIGEA), which asks banks to halt transactions to offshore gambling sites.