I’m currently logged in to tech shop Horn Group’s overview webinar on social media. Above is a screenshot of how they see the social media universe: moving from creating content, to “promoting” it, to measurement. The moderator is citing some good stats from Forrester. Currently RSS is being more widely adopted across most demographics. And, only 29 of the Fortune 500 are blogging. If you have content, put it in a feed: “get it out there, allow people to discuss it. Socialize it, promote it.”

“Don’t just think of the wire as your only method of distribution.”

Social media newsroom: a list of press releases, a list of clips, links to your blog as well as blogs you follow. There are tech tools that allow this to happen. Make this a goal for Q1.

Should I blog? As the following questions: Time to commit? (a few hours per week). Are you willing to be openly criticized? Do you have an outward passion to share? (have the personality to participate, comment, and take the time to go offline and meet people) What’s the goal of your blog? (be honest about your motives)

What NOT to do: Don’t do it just to be “hot.” Don’t lie. Don’t just do it to try to go viral. Don’t do it without the knowledge of what it takes.

Now over to Justin, blogger from Intraware (a Horn Group client). “We’re small but public. Our investors are always looking for information.” Intraware launched a social network for athletes, Zathlete to expand beyond its core competency.

We’ll provide insights from this webinar as they become available afterwards.



Sometimes, we wonder how Brian Solis ever has a free minute – scratch that, second. Principal of Silicon Valley agency Future Works and prominent blogger, he often churns out lengthy, thought provoking posts.  His latest, Bloggers vs. PR – The Aftermath, is no different. 

Brian dissects the latest “State of PR” roundtable he particpated in, delivering commentary – sans the sugar coating – such as:

The challenge for PR in Social Media isn’t any different than the challenge that already exists for them in traditional PR. For far too long PR has taken comfort in blasting information to the masses in the hopes that something would stick. Until recently, the industry really hasn’t seriously considered requiring people to learn about what it is they represent, why it matters and to whom, how it’s different than anything else out there, where customers go for information, and how it benefits the customers they’re ultimately trying to reach.

Read the full post here.

Arguably the two most mentioned names in the tech-o-sphere (yes, we just made that word up) are Google and Facebook. Both also have big announcements pending, around major advertising initiatives. Both are also jockeying to make sure neither steals another’s thunder. Hey, we both need our day in the sun, the two tech giants insist. CNET’s Caroline McCarthy muses:

Here’s a thought: perhaps Google was concerned that its “open platform” announcement would be superseded the next day by a glitzy Facebook event that was aiming squarely at Google’s own AdSense. Google saw Facebook (and Microsoft) steal its thunder last week when Redmond’s $240 million minority stake in the social network was announced in the final hours of Google Analyst Day–and an ultimately disappointing Analyst Day at that, as the widely rumored “GPhone” failed to materialize.

Will Google’s social media plans win out over Facebook’s social advertising? We should know a lot more by this time next week, as AdTech NY concludes.  Be patient, faithful readers. And until then, send your tips to prnewser at mediabistro.com


In the category of most frenzied PR departments ever, the internal Facebook team must be wading through endless calls and voicemails today from journalists, including PRNewser, prompted by this ValleyWag exclusive. The buzz today is about unconfirmed rumors of an all-staff meeting tomorrow in Palo Alto, to announce…something.

Could it be a Facebook music store? A MySpace-like platform for bands? Microsoft to take a stake?

BTW, Facebook is looking for a Corporate Comm Manager, with about 6-8 years experience. Apply here.

In the meantime, we’ll keep an eye on Facebook, and their AOL Outcast.

The former Microsoft evangelist turned video-blogger and overall internet pundit Robert Scoble is privy to our tricks. He dissects them in an article yesterday from WebProNews:

First they’ll call Mike Arrington of TechCrunch. Make sure he’s briefed first (Mike doesn’t like to talk about news that someone else broke first, so they’ll make sure he is always in the first group to get to share something with you all). Then they’ll brief “second-tier” bloggers like me, Om, Dan Farber, Read/Write Web, and a variety of others. Embargo us all so we can’t publish before Mike does. Then they’ll have a party the night of the launch where they’ll get everyone else to come — if they get even a few bloggers to talk about the new thing then it’ll hit TechMeme by midnight.

This description actually seems pretty dead on for a lot of the “2.0” companies sprouting up by the minute. Of course it all changes if you’re repping a company that doesn’t fit into Mike Arrington’s well defined area of coverage. But, it does bring up the question – have you ever given a blogger an exclusive? Or, do you still hit up the “traditional” folk first and then circulate that link around to the blogs in hopes they’ll write about it or at least include it in a link “roundup.” Success stories, failures? Talk to us people!

Is everyone hopping on the Twitter bandwagon these days? Wait, is there a Twitter bandwagon? Our senses tell us yes, from the multitude of people encouraging us to join each day. Well then, now that all the cool kids are doing it, it’s sure to be infiltrated by the “squares.” From Valleywag:

There’s nothing more hilarious than watching a broadcaster try to embrace one-to-one marketing. On the airwaves, NBC’s “Today Show” gets more than 4 million viewers a day on average. But on Twitter? A scant 307 people have subscribed to its microblogging updates. More people, by far, watch the show in person through its New York street-front glass walls.

Ok, so won’t be all negative on our friends at America’s most watched morning show, they have some interesting projects coming up, including Earthcast, “The first broadcast from the top, bottom, and middle of the earth.”

(image cred)

Daughter of Hugh and CEO of Playboy Enterprises Christie Hefner told the audience at Forrester’s Consumer Forum that they better get on this social media thing quick, and if they’re working for a company that resists new media, to “put their resume on the street.”

Her speech, “Winning In A World Transformed By Social Technologies,” went so far as to draw a line between social media “hangouts” and the famous Playboy clubs of yesterday. Ok, so that may be a little bit of a stretch, but we give Christie credit for leading the way for new media at Playboy.

Meanwhile, Jeremy Pepper gives us his take on the conference here and here.