Vocus Goes Mobile

October 23, 2007


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Vocus sent out a press release yesterday announcing a mobile version of their “on-demand software for public relations management.”

“With this release, users of Vocus can now manage their important journalist relationships and access the news shaping their company and industry at anytime and in any place,” said CMO Bill Wagner. It’s definitely a good thing for PR people to have access to important information where and when they need it, but do we have the patience to run this kind of software on a Blackberry or Treo? You tell us.

The company is announcing third quarter results at 4:30pm ET today.

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We focus mainly on media relations. While we enjoy writing services pieces about how to pitch, we’ll leave other facets of communications to the experts.

Surfing MyRagan the social network for PR people this morning, we happened upon a 61-step program by Ragan’s resident expert Patrick Williams on how to organize, and avoid pitfalls when creating internal newsletters. See after the jump for a full reprint.

Kidding aside about the number of steps, it’s a handy guide. Pair it with Strunk & White’s classic Elements of Style (free in its entirety) and you have yourself a college course.

MyRagan was created by Ragan Communications, the publisher of niche newsletters for PR people. It’s a tall order to take on Facebook in social networking and they’re doing o.k. They have nearly 10,000 members. However, the frequency of use has dropped off a lot since the summer launch. Join here and let us know what you think.

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