December 5, 2007
Top shelf booze and tuna tartar flowed freely last night at the annual movable media feast that is the Ken Sunshine holiday party, or, the Ken Sunshine & Shawn Sachs party as this is the first year Ken is hosting with a partner.
With a last-minute change (jokingly pawned off as a smokescreen to keep Rudy Giuliani from crashing) the party landed at Meatpacking hotspot One Little West 12th.
I spoke to the gregarious Sachs about the ‘plan’ for a party that put Ben Affleck, Pat O’Brien, John Mayer, media elite including Page6’s Paula Froelich & Bill Hoffman, the News’ George Rush, and GMA’s Monica Escobedo in the same mix as clients 1199SEIU, America’s Second Harvest, New York Organ Donor Network, Do Something and the Transit Workers Union.
(Hoffman, incidentally was overheard talking about the great items publicists could be pitching from books and such but don’t, and that “a lot of flacks should be sent to flack school.”)
According to Sachs, “It’s simple really, we let the staff invite whoever they want from the different parts of the business. Some agency holiday parties are staff only, we open it up to everyone, including other PR people we know. Other agencies have staff-only parties. Who needs to spend more time with people from the office?”
The other benefit beyond plying the media with posh nightclub surroundings is putting like-minded clients together, Sachs continued. “The Second Harvest people talked to Do Something about the current food shortage. They’re meeting today to see how they can raise awareness together.”
Others confirmed on the scene were Access Hollywood producer Jennifer Zweben, Pete Shapiro, former owner of the Wetlands, and new owner of Brooklyn Bowl, GMA’s publicist Bridgette Maney, and of course our boss, mediabistro.com founder Laurel Touby.