December 4, 2007
(image: Andy Plesser shooting footage for The New York Times corporate site)
I’ve been talking to people in the industry about the fight for marketing dollars recently between interactive agencies, PR firms, and other consultants. Where PR people succeed and fail–and this was the main theme of the Critical Issues Forum–is in their ability to tell compelling stories. My theory is the overall nut of marketing dollars will remain the same, while PR firms fight to keep what they have, or learn new methods and take a bigger chunk. Creating new media, specifically producing video for the web is going to be the nut the industry fights for.
October 24, 2007
As part of our ongoing interview series about Conquering All Media, Gawker’s Choire Sicha has a special offer for PRNewser readers:
“I’ll gladly send any PR person who emails me a comment invitation for Gawker and personally train them how to troll.”
Before you hit Send, consider the potential for addiction and why you need to see your nuggets of wit on a Denton blog. How are you going to hide those two hours of billable time per day?
All of Sicha’s answers have provided underlying wisdom beneath layers of snark and blog commenting is no different. Try it and see if you like it. It’s a skill that comes in handy–we’re interested in PR people doing it well, and those who are not.
PRNewser: Tell us how to comment troll