November 6, 2007
PRNewser will be covering the 2007 Critical Issues Forum hosted by the Council on PR Firms this Thursday. This high-end affair ($475 for members) will be MC’d again this year by the entertaining Jeffrey Rayport. The 2006 Forum was dominated by a keynote from Wall Street Journal publisher L. Gordon Crovitz, talking about the details of the new Journal, or “Journal 3.0”.
The program entitled “The Consumer’s in Control: Now What?” will feature talks by Pete Blackshaw from Nielsen Online Strategic Services, Andrew Heyward, Consultant, Marketspace and former president of CBS News, Jon Iwata, SVP of Communications at IBM, and Mark Penn, CEO, Burson-Marsteller and Chief Strategist for Hillary Clinton.
We checked in with the Council’s VP Matt Shaw. He expects the discussion to be “electric”and hopes the roughly 150 agency people have “several ‘A-ha’ moments that they will be able to channel back into their respective businesses.”