Stephanie Kirchgaessner of the Financial Times takes a close look at the powerhouse of WPP agencies in Washington. It’s a must read for today, however we dissect some key quotes below so you don’t have to.

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PRNewser will be covering the 2007 Critical Issues Forum hosted by the Council on PR Firms this Thursday. This high-end affair ($475 for members) will be MC’d again this year by the entertaining Jeffrey Rayport. The 2006 Forum was dominated by a keynote from Wall Street Journal publisher L. Gordon Crovitz, talking about the details of the new Journal, or “Journal 3.0”.

The program entitled “The Consumer’s in Control: Now What?” will feature talks by Pete Blackshaw from Nielsen Online Strategic Services, Andrew Heyward, Consultant, Marketspace and former president of CBS News, Jon Iwata, SVP of Communications at IBM, and Mark Penn, CEO, Burson-Marsteller and Chief Strategist for Hillary Clinton.

We expect all eyes this year to be on Penn, who has taken some heat recently for his firm’s association with Blackwater.

We checked in with the Council’s VP Matt Shaw. He expects the discussion to be “electric”and hopes the roughly 150 agency people have “several ‘A-ha’ moments that they will be able to channel back into their respective businesses.”