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Daughter of Hugh and CEO of Playboy Enterprises Christie Hefner told the audience at Forrester’s Consumer Forum that they better get on this social media thing quick, and if they’re working for a company that resists new media, to “put their resume on the street.”

Her speech, “Winning In A World Transformed By Social Technologies,” went so far as to draw a line between social media “hangouts” and the famous Playboy clubs of yesterday. Ok, so that may be a little bit of a stretch, but we give Christie credit for leading the way for new media at Playboy.

Meanwhile, Jeremy Pepper gives us his take on the conference here and here.