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It’s common knowledge, or it should be, that attaching the world Google to anything you pitch gives you a much better chance of getting a reporter’s eyes/ears.  Well, if you’re working for Google itself, things can be a lot easier. Valleywag’s Nicholas Carlson reports:

Credit the Google PR machine with this much; They know how to stir up media froth without serving up any real products. Android and the OpenSocial initiative showed that much. Of course, the process is often as simple as leaking “scoops” to the Wall Street Journal. Today, for example, the Journal reports that Google is working on an Internet storage service that will work like just another hard drive. This would be a scoop, of course, if the software, codenamed “Platypus,” hadn’t been out for a year already. The paper cites “people familiar with the matter,” but you can safely describe them as product managers eager to test the market without accountability.

To the defense of the WSJ reporters, no mainstream outlets had written about “Platypus,” just the blog listed by Valleywag.  Also, the story is lighting up Techmeme right now, so the reporters are laughing all the way to the page-view bank.

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Arguably the two most mentioned names in the tech-o-sphere (yes, we just made that word up) are Google and Facebook. Both also have big announcements pending, around major advertising initiatives. Both are also jockeying to make sure neither steals another’s thunder. Hey, we both need our day in the sun, the two tech giants insist. CNET’s Caroline McCarthy muses:

Here’s a thought: perhaps Google was concerned that its “open platform” announcement would be superseded the next day by a glitzy Facebook event that was aiming squarely at Google’s own AdSense. Google saw Facebook (and Microsoft) steal its thunder last week when Redmond’s $240 million minority stake in the social network was announced in the final hours of Google Analyst Day–and an ultimately disappointing Analyst Day at that, as the widely rumored “GPhone” failed to materialize.

Will Google’s social media plans win out over Facebook’s social advertising? We should know a lot more by this time next week, as AdTech NY concludes.  Be patient, faithful readers. And until then, send your tips to prnewser at mediabistro.com