(image cred)



Continuing in our weekly series interviewing the movers and shakers in PR and media, PRNewser this week spoke with Marketwatch.com senior media columnist Jon Friedman. In his most recent column, “R.I.P., the American magazine, 1923-20__” Jon wrote, “this industry seems intent on choking itself to death.” We talk to him a bit more about that, working with “flacks” and his local sports affiliations.



What time did you wake up this morning?

5:45 a.m. (to get ready to go to a 6:30 a.m. spinning class at a nearby New York Sports Club).



Best part about covering the media beat?

Chiding and needling pompous people.



Worst part about covering the media beat?

Seeing how incredibly thin-skinned and image-conscious media people at all levels can be – they are much worse about protecting their reps than CEOs.


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