Today’s lesson in our ongoing series with Choire Sicha on Conquering All Media has a bit less to do with tweaking the blogodome. While many enjoy my boss’s seating chart blog series on VIP media watching at Michael’s, we explore why Sicha prefers bratwurst on 9th Aveune for offline deals.

His answer peels back the layers further, revealing the depth of his love for our profession. Stay tuned for reactions from PR luminaries on the McCarty game (now available in the home edition):

PRNewser: Tips for Michael’s; where should PR people sit? Should we create new mystique, sit at the bar and glare at the bold face names? What should we wear? Read the rest of this entry »