The former Microsoft evangelist turned video-blogger and overall internet pundit Robert Scoble is privy to our tricks. He dissects them in an article yesterday from WebProNews:

First they’ll call Mike Arrington of TechCrunch. Make sure he’s briefed first (Mike doesn’t like to talk about news that someone else broke first, so they’ll make sure he is always in the first group to get to share something with you all). Then they’ll brief “second-tier” bloggers like me, Om, Dan Farber, Read/Write Web, and a variety of others. Embargo us all so we can’t publish before Mike does. Then they’ll have a party the night of the launch where they’ll get everyone else to come — if they get even a few bloggers to talk about the new thing then it’ll hit TechMeme by midnight.

This description actually seems pretty dead on for a lot of the “2.0” companies sprouting up by the minute. Of course it all changes if you’re repping a company that doesn’t fit into Mike Arrington’s well defined area of coverage. But, it does bring up the question – have you ever given a blogger an exclusive? Or, do you still hit up the “traditional” folk first and then circulate that link around to the blogs in hopes they’ll write about it or at least include it in a link “roundup.” Success stories, failures? Talk to us people!


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We read TechCrunch daily, and value the site as a top news source. That being said, someone has been taking crazy pills lately.  Here is Mike Arrington’s take on why all music should be free:

Marginal production costs are zero: Like software, it doesn’t cost anything to produce another digital copy that is just as good as the original as soon as the first copy exists, and anyone can create those copies (meaning there is perfect competition and zero barriers to entry). Unless effective legal (copyright), technical (DRM) or other artificial impediments to production can be created, simple economic theory dictates that the price of music, like its marginal cost, must also fall to zero as more “competitors” (in this case, listeners who copy) enter the market…

Hmmm. So then where’s my free copy of Adobe Photoshop?