October 17, 2007
Ogilvy’s DC office announced six government contracts this week falling under their Social Marketing group. It sounds like one of those new web2.o divisions though the group is 22 years old. The CDC project aimed at 11-14 year olds does seem ripe for some type of social network or text message campaign. It makes more sense than say, creating a blog supposedly written by Michael Chertoff.
The six accounts are:
- CDC‘s Community Health Portal
- CDC’s National Center for HIV/AIDS, Viral Hepatitis, STD and TB Prevention
- CDC’s Choose Respect Campaign — Three year awareness campaign for kids ages 11 to 14 designed to encourage the formation of healthy relationships behavior changes that will reduce their risks of unhealthy, violent dating relationships.
- FTC’s National Do Not Call Registry
- FDA’s Center for Food Safety and Applied Nutrition (CFSAN) — An awareness campaign not on the dangers of tainted Topp’s hamburgers, but on…food terrorism
- National Institutes of Health’s National Eye Institute (NEI) — Dissemination of NEI research results on eye diseases and disorders.