November 14, 2007
Earlier this week the Australian firm Markson Sparks caught a bit of flak for macabre humor in a press release on behalf of recruiting company PKL. The release explained the perils of being of a personal assistant, quipping that 45 of Oprah’s staffers have died from anthrax attacks. Apparently the joke was lifted directly from a blog.
This isn’t the first time this year a press release with a death hook was used. See BlinnPR’s now classic Anna Nicole tie-in from February. This one looked to be more of a mishap. Markson is a big Aussie firm with a lot of celebrity clients, and a thriving speakers bureau division. They can dish and move on. Read more about anthrax in the news in O’Dwyers.
We contacted agency head Rolene Markson to find out more: