2008 Predictions, Already?

December 5, 2007

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It’s that time of year again. Along with all of the holiday parties (we’re still recovering from one last night, more on that later) both media and pr people attempt to look into their crystal balls and predict “what’s next.”

The PR Meets Marketing blog recently posted their 2008 trends list, including some from Tom Pick of Web Market Central. We were reading along, mostly agreeing, until we ran into this: “PR professionals will reach out to bloggers in different ways, beyond just pitching press releases.” Our take: if it’s taken you until 2008 to realize you should be reaching out to bloggers in “different ways” you’ve got your work cut out for you.

On another note, Blip.tv spoke with BusinessWeek’s Jon Fine about his predictions for 2008. While taking funny jab at himself for being wrong on a few past predictions (cough, Katie Couric, cough) Fine does provide some interesting food for thought, including his prediction that Google will start buying content companies. You can view the video here.

What are your predictions? We’ll keep this list going as we roll into 2008, so send us links to your own posts, or email us: prnewser at mediabistro.com.



I’m currently logged in to tech shop Horn Group’s overview webinar on social media. Above is a screenshot of how they see the social media universe: moving from creating content, to “promoting” it, to measurement. The moderator is citing some good stats from Forrester. Currently RSS is being more widely adopted across most demographics. And, only 29 of the Fortune 500 are blogging. If you have content, put it in a feed: “get it out there, allow people to discuss it. Socialize it, promote it.”

“Don’t just think of the wire as your only method of distribution.”

Social media newsroom: a list of press releases, a list of clips, links to your blog as well as blogs you follow. There are tech tools that allow this to happen. Make this a goal for Q1.

Should I blog? As the following questions: Time to commit? (a few hours per week). Are you willing to be openly criticized? Do you have an outward passion to share? (have the personality to participate, comment, and take the time to go offline and meet people) What’s the goal of your blog? (be honest about your motives)

What NOT to do: Don’t do it just to be “hot.” Don’t lie. Don’t just do it to try to go viral. Don’t do it without the knowledge of what it takes.

Now over to Justin, blogger from Intraware (a Horn Group client). “We’re small but public. Our investors are always looking for information.” Intraware launched a social network for athletes, Zathlete to expand beyond its core competency.

We’ll provide insights from this webinar as they become available afterwards.


Itching to build your own Social Media News Release (SMNR) the way the Canadian Social Media Group did for the Ford Focus?

Then hurry up and click here to register for a very limited webinar on the basics of the SMNR hosted by Shannon Whitley next Wednesday. There are less than 20 spots available. We heard about this one through the New Media Release Google Group.

Shannon promises to “go over the fundamental structure of the SHIFT template, ending with a quick demo through PRX Builder.”

If you’re looking for a soup-to-nuts look at social media, check out the Horn Group’s overview webinar on Tuesday (Horn is my co-editor Joe’s employer)
The full description after the jump:

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Sometimes, we wonder how Brian Solis ever has a free minute – scratch that, second. Principal of Silicon Valley agency Future Works and prominent blogger, he often churns out lengthy, thought provoking posts.  His latest, Bloggers vs. PR – The Aftermath, is no different. 

Brian dissects the latest “State of PR” roundtable he particpated in, delivering commentary – sans the sugar coating – such as:

The challenge for PR in Social Media isn’t any different than the challenge that already exists for them in traditional PR. For far too long PR has taken comfort in blasting information to the masses in the hopes that something would stick. Until recently, the industry really hasn’t seriously considered requiring people to learn about what it is they represent, why it matters and to whom, how it’s different than anything else out there, where customers go for information, and how it benefits the customers they’re ultimately trying to reach.

Read the full post here.

Bulldog Reporter and TEKgroup International, Inc. released a study this morning that takes another spin on WWJD, and examines journalist’s Web 2.0 habits. The study, which surveyed over 2,046 journalists, gives us some interesting nuggets:

While almost a third of journalists do not cover blogs, more than a quarter report regularly reading five or more blogs to research desired topics, and nearly 70% follow at least one blog regularly.

More than a quarter (28%) of journalists visit a social media or networking site, such as YouTube, Facebook and MySpace, at least once a week, while more than 44% visit at least once a month.

Nearly 16% of journalists receive five or more RSS feeds of news services, blogs, podcasts or videocasts every week, and about 37% receive at least one regular RSS feed.

While more than half of journalists never seek audio or video material from corporate websites, nearly 20% say they seek such material at least once a month.

While a large majority (76.9%) of journalists report that they use local newspapers to follow news, some 64% report that they use Google or Yahoo! online news services.

The full study can be found here. The second to last stat really surprised us. We thought A/V would be getting much more pickup considering our increasing appetite for content. Did the journos just not want to own up to using corporate content, or do these numbers not surprise?

Arguably the two most mentioned names in the tech-o-sphere (yes, we just made that word up) are Google and Facebook. Both also have big announcements pending, around major advertising initiatives. Both are also jockeying to make sure neither steals another’s thunder. Hey, we both need our day in the sun, the two tech giants insist. CNET’s Caroline McCarthy muses:

Here’s a thought: perhaps Google was concerned that its “open platform” announcement would be superseded the next day by a glitzy Facebook event that was aiming squarely at Google’s own AdSense. Google saw Facebook (and Microsoft) steal its thunder last week when Redmond’s $240 million minority stake in the social network was announced in the final hours of Google Analyst Day–and an ultimately disappointing Analyst Day at that, as the widely rumored “GPhone” failed to materialize.

Will Google’s social media plans win out over Facebook’s social advertising? We should know a lot more by this time next week, as AdTech NY concludes.  Be patient, faithful readers. And until then, send your tips to prnewser at mediabistro.com


While most of the country enjoyed the beautiful fall (or is it summer?) weather, the PR world gathered in Philadelphia for PRSA’s International Conference. Much to our regret, PRNewser couldn’t make it down for last night’s blogger dinner, however we are providing you with a recap of weekend events and our conversations with attendees Peter Himler and Jack O’Dwyer. Today is a big day, with both Tim Russert and Karen Hughes giving keynotes. Are you there? Send us your thoughts/news/pics etc. in the comments or prnewser at mediabistro.com Read the rest of this entry »