Bulldog Reporter and TEKgroup International, Inc. released a study this morning that takes another spin on WWJD, and examines journalist’s Web 2.0 habits. The study, which surveyed over 2,046 journalists, gives us some interesting nuggets:

While almost a third of journalists do not cover blogs, more than a quarter report regularly reading five or more blogs to research desired topics, and nearly 70% follow at least one blog regularly.

More than a quarter (28%) of journalists visit a social media or networking site, such as YouTube, Facebook and MySpace, at least once a week, while more than 44% visit at least once a month.

Nearly 16% of journalists receive five or more RSS feeds of news services, blogs, podcasts or videocasts every week, and about 37% receive at least one regular RSS feed.

While more than half of journalists never seek audio or video material from corporate websites, nearly 20% say they seek such material at least once a month.

While a large majority (76.9%) of journalists report that they use local newspapers to follow news, some 64% report that they use Google or Yahoo! online news services.

The full study can be found here. The second to last stat really surprised us. We thought A/V would be getting much more pickup considering our increasing appetite for content. Did the journos just not want to own up to using corporate content, or do these numbers not surprise?


The former Microsoft evangelist turned video-blogger and overall internet pundit Robert Scoble is privy to our tricks. He dissects them in an article yesterday from WebProNews:

First they’ll call Mike Arrington of TechCrunch. Make sure he’s briefed first (Mike doesn’t like to talk about news that someone else broke first, so they’ll make sure he is always in the first group to get to share something with you all). Then they’ll brief “second-tier” bloggers like me, Om, Dan Farber, Read/Write Web, and a variety of others. Embargo us all so we can’t publish before Mike does. Then they’ll have a party the night of the launch where they’ll get everyone else to come — if they get even a few bloggers to talk about the new thing then it’ll hit TechMeme by midnight.

This description actually seems pretty dead on for a lot of the “2.0” companies sprouting up by the minute. Of course it all changes if you’re repping a company that doesn’t fit into Mike Arrington’s well defined area of coverage. But, it does bring up the question – have you ever given a blogger an exclusive? Or, do you still hit up the “traditional” folk first and then circulate that link around to the blogs in hopes they’ll write about it or at least include it in a link “roundup.” Success stories, failures? Talk to us people!