Brits know how to ski? While soccer is the sport of choice our friends across the pond are also serious about their winter sports. And not only has Weber Shandwick begun to publicize Snowsport GB ‘s showing in the International Ski Federation World Cup and Europa Cup, they’re even having an effect on the team:

Mark Simmers, chief executive of Snowsport GB, the trading name of the British Ski and Snowboard Federation, said: “The opportunities Weber Shandwick can create for us, not to mention their enthusiasm, have given the team a boost – and can put them at the top of their game.”

Now if that ain’t a perfect quote for the latest round of the agency’s sales materials, we don’t know what is. However, after the postponement of several races last year because of high temperatures and little snow-pack, how long will the snow last in the Alps?

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