2008 Predictions, Already?

December 5, 2007

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It’s that time of year again. Along with all of the holiday parties (we’re still recovering from one last night, more on that later) both media and pr people attempt to look into their crystal balls and predict “what’s next.”

The PR Meets Marketing blog recently posted their 2008 trends list, including some from Tom Pick of Web Market Central. We were reading along, mostly agreeing, until we ran into this: “PR professionals will reach out to bloggers in different ways, beyond just pitching press releases.” Our take: if it’s taken you until 2008 to realize you should be reaching out to bloggers in “different ways” you’ve got your work cut out for you.

On another note, Blip.tv spoke with BusinessWeek’s Jon Fine about his predictions for 2008. While taking funny jab at himself for being wrong on a few past predictions (cough, Katie Couric, cough) Fine does provide some interesting food for thought, including his prediction that Google will start buying content companies. You can view the video here.

What are your predictions? We’ll keep this list going as we roll into 2008, so send us links to your own posts, or email us: prnewser at mediabistro.com.


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It’s barely 9am ET and a quick traffic check shows that you folks are up early today. On a Friday, nonetheless.  Keep at it, early birds! 

While we’ve received a few notes about PR and media related holiday parties this week, we’re looking for more.  Send us a tip about your party.  Where/when is it? How’d it go? Open bar not “open” enough? You can always email us: prnewser at mediabistro dot com, or send anonymous tips here.  Happy holidays!

mediabistro.com Turns 10!

October 5, 2007


As mentioned earlier, PRNewser was among the crowd at mediabistro’s 10th Anniversary bash last night in NYC. As part of the first “Golden Boa Awards,” readers selected 10 honorees among 10 different media disciplines. You can read interviews with most of the honorees here, including Craigslist’s Craig Newmark, NPR’s Adam Davidson, HarperCollins Publishers Worldwide CEO Jane Friedman and PR maven Ken Sunshine.

Seen among the crowd, and kind enough to chat with PRNewser: BusinessWeek‘s Jon Fine, MarketWatch‘s Jon Friedman, blogging legend (and now Fast Company writer) Elizabeth Spiers, Portfolio/Vanity Fair freelancer Duff Mcdonald, and an Ogilvy ad guy (we’ll let him remain anonymous) that was asking everyone to get him a job at Google because all the ad agencies are going down.

TVNewser reports on the broadcast folk in attendance.

More, including pics, to come.

UPDATE: Duff was in front of the club on the way from the Gawker book party. He is a contributing editor at Portfolio & New York.